About Us
SINCE 2019
The Art of Sunless tanning Founded by digital creator Sivan Ayla in 2019, Lux Unfiltered launched with its iconic Gradual Self-Tanning Cream and has since become a destination for effortless beauty. By redefining sunless tanning and skincare, the brand creates elevated formulas and signature fragrances that enhance your natural glow—and your confidence.

